A Brief History of Flooring: How We Got to Waterproof Rigid Core Floors
If you're in the process of looking for new flooring, you've probably asked some version of this question: Is this laminate? Is it LVP? Is it rigid core? Is it actually waterproof? These are fair questions. And the only way to answer them clearly is to understand how modern flooring evolved in the first place. Every major flooring category exists because it solved a problem that came before it. Hardwood, tile, and carpet: the flooring standard for centuries For most of modern residential history, hard surface flooring meant solid hardwood or ceramic tile. Hardwood is beautiful, natural, and timeless, but it scratches, dents, expands and contracts with humidity, and is not waterproof. Repeated exposure to moisture can cause cupping, swelling, or staining. Not to mention, hardwood can be expensive, and unaffordable for most middle class homes. Meanwhile, ceramic tile was popularized in warmer climates. It is often described as slippery, hard and cold to the touch. Tile is also costly to install and doesn't perform well on uneven surfaces, can crack easily, and is extremely difficult to replace. Carpet became widely used in American homes beginning around the 19th century. It solves problems like warmth and softness, but traps stains, bacteria, dust, and allergens more than other floors. Because of the high maintenance concerns and shifting design preferences, demand moved heavily toward hard surface flooring. The introduction of waterproof flooring Sheet vinyl offered strong water resistance and worked well over concrete slabs. However, it scratched easily, could tear under stress, and required glue-down installation. It often needed additional underlayment over wood subfloors, increasing labor and cost. Laminate flooring emerged in Europe in the late 1980s and introduced the floating floor. Planks locked together and rested over the subfloor without glue. Laminate was cost effective and scratch resistant, but its wood-based core swelled when exposed to water and became prone to mold when wet. The category of waterproof flooring really took off in the early 2000s, as rigid core luxury vinyl plank (LVP) introduced waterproof floating floors. Early versions used WPC (wood plastic composite), which was waterproof but softer and more prone to denting. The latest variation, Stone Plastic Composite (or SPC) uses limestone in the core of the flooring for greater density and dimensional stability. SPC flooring resists denting, limits expansion and contraction, and maintains waterproof performance without the swelling or mold concerns. What "waterproof flooring" actually means Waterproof flooring is designed for real-life conditions like spills, wet shoes, and pet accidents. SPC flooring does not absorb water like hardwood or laminate. However, prolonged standing water trapped underneath any floating floor can still require removal. Where Stoneform fits in Stoneform is Hewn's rigid core SPC flooring. It combines a dense mineral-based core, thick acrylic wear layer, and embossing in register (in Elite and Premium collections) for realistic wood visuals and textures. Unlike hardwood, Stoneform doesn't easily scratch. Unlike laminate, Stoneform won't swell or mold when wet. Unlike sheet vinyl, Stoneform doesn't tear. And unlike WPC, Stoneform doesn't easily dent. Stoneform represents decades of flooring innovation refined through a design-forward lens. The future of flooring Flooring has always evolved in response to real life. From hardwood to sheet vinyl, from laminate to luxury vinyl plank, each innovation solved a problem the last one could not. Today's rigid core SPC flooring represents the most refined version of that progression: stable, waterproof, durable, and realistic enough to rival natural wood. Stoneform exists within that evolution, not as a trend, but as the current standard in high-performance hard surface flooring. When you understand how we got her, choosing the right floor becomes far less confusing and far more intentional.
A Brief History of Flooring: How We Got to Waterproof Rigid Core Floors
If you're in the process of looking for new flooring, you've probably asked some version of this question: Is this laminate? Is it LVP? Is it rigid core? Is it actually waterproof? These are fair questions. And the only way to answer them clearly is to understand how modern flooring evolved in the first place. Every major flooring category exists because it solved a problem that came before it. Hardwood, tile, and carpet: the flooring standard for centuries For most of modern residential history, hard surface flooring meant solid hardwood or ceramic tile. Hardwood is beautiful, natural, and timeless, but it scratches, dents, expands and contracts with humidity, and is not waterproof. Repeated exposure to moisture can cause cupping, swelling, or staining. Not to mention, hardwood can be expensive, and unaffordable for most middle class homes. Meanwhile, ceramic tile was popularized in warmer climates. It is often described as slippery, hard and cold to the touch. Tile is also costly to install and doesn't perform well on uneven surfaces, can crack easily, and is extremely difficult to replace. Carpet became widely used in American homes beginning around the 19th century. It solves problems like warmth and softness, but traps stains, bacteria, dust, and allergens more than other floors. Because of the high maintenance concerns and shifting design preferences, demand moved heavily toward hard surface flooring. The introduction of waterproof flooring Sheet vinyl offered strong water resistance and worked well over concrete slabs. However, it scratched easily, could tear under stress, and required glue-down installation. It often needed additional underlayment over wood subfloors, increasing labor and cost. Laminate flooring emerged in Europe in the late 1980s and introduced the floating floor. Planks locked together and rested over the subfloor without glue. Laminate was cost effective and scratch resistant, but its wood-based core swelled when exposed to water and became prone to mold when wet. The category of waterproof flooring really took off in the early 2000s, as rigid core luxury vinyl plank (LVP) introduced waterproof floating floors. Early versions used WPC (wood plastic composite), which was waterproof but softer and more prone to denting. The latest variation, Stone Plastic Composite (or SPC) uses limestone in the core of the flooring for greater density and dimensional stability. SPC flooring resists denting, limits expansion and contraction, and maintains waterproof performance without the swelling or mold concerns. What "waterproof flooring" actually means Waterproof flooring is designed for real-life conditions like spills, wet shoes, and pet accidents. SPC flooring does not absorb water like hardwood or laminate. However, prolonged standing water trapped underneath any floating floor can still require removal. Where Stoneform fits in Stoneform is Hewn's rigid core SPC flooring. It combines a dense mineral-based core, thick acrylic wear layer, and embossing in register (in Elite and Premium collections) for realistic wood visuals and textures. Unlike hardwood, Stoneform doesn't easily scratch. Unlike laminate, Stoneform won't swell or mold when wet. Unlike sheet vinyl, Stoneform doesn't tear. And unlike WPC, Stoneform doesn't easily dent. Stoneform represents decades of flooring innovation refined through a design-forward lens. The future of flooring Flooring has always evolved in response to real life. From hardwood to sheet vinyl, from laminate to luxury vinyl plank, each innovation solved a problem the last one could not. Today's rigid core SPC flooring represents the most refined version of that progression: stable, waterproof, durable, and realistic enough to rival natural wood. Stoneform exists within that evolution, not as a trend, but as the current standard in high-performance hard surface flooring. When you understand how we got her, choosing the right floor becomes far less confusing and far more intentional.
A Desert Oasis: Becki Owens' Newest Project Featuring Stoneform
Meet Becki Owens' newest project: Sunset Shores. Nestled in St George, Utah's premier resort community, this home features stunning desert views, plenty of entertainment space, and of course, Elite Stoneform in the color Allure from the Becki Owens Collection. Allure is one of our lightest hues with warm undertones and medium character. Inspired by natural Hickory, it feels organic yet modern. A classic Becki Owens inspired home is sure to feature light-toned woods, moody natural stone, and elevated finishes. From kitchen, to gym, to home theater, to bedrooms, Becki used Stoneform as the foundation of her design for this project. Because of its extreme durability, Stoneform is suitable for all kinds of spaces. There's no need to worry about tracking in sand from the resort lagoon, or dripping water from a dip in the pool. Stoneform's thick wear layer keeps potential damage at bay. Its thick wear layer keeps grit and water on the surface, so you can be sure your floor stays flawless through all that life throws at it. Our collaboration with Becki Owens brings comfortable modern design with high quality elements. Visit our socials to get started creating your own Becki Owens inspired space.
A Desert Oasis: Becki Owens' Newest Project Featuring Stoneform
Meet Becki Owens' newest project: Sunset Shores. Nestled in St George, Utah's premier resort community, this home features stunning desert views, plenty of entertainment space, and of course, Elite Stoneform in the color Allure from the Becki Owens Collection. Allure is one of our lightest hues with warm undertones and medium character. Inspired by natural Hickory, it feels organic yet modern. A classic Becki Owens inspired home is sure to feature light-toned woods, moody natural stone, and elevated finishes. From kitchen, to gym, to home theater, to bedrooms, Becki used Stoneform as the foundation of her design for this project. Because of its extreme durability, Stoneform is suitable for all kinds of spaces. There's no need to worry about tracking in sand from the resort lagoon, or dripping water from a dip in the pool. Stoneform's thick wear layer keeps potential damage at bay. Its thick wear layer keeps grit and water on the surface, so you can be sure your floor stays flawless through all that life throws at it. Our collaboration with Becki Owens brings comfortable modern design with high quality elements. Visit our socials to get started creating your own Becki Owens inspired space.
Introducing Wall and Ceiling Pre-Cut Strips
Introducing pre-cut strips for walls and ceilings. In partnership with Galey Alix, we're bringing the beauty of Stoneform to more than just your floors. Available in 4 unique colors from the Galey Alix Elite Stoneform Collection
Introducing Wall and Ceiling Pre-Cut Strips
Introducing pre-cut strips for walls and ceilings. In partnership with Galey Alix, we're bringing the beauty of Stoneform to more than just your floors. Available in 4 unique colors from the Galey Alix Elite Stoneform Collection
Upgrade Your Stairs With Stoneform
Chances are, your stairs get a lot of foot traffic every day, so it's important your flooring can hold up to the use, and be easy to maintain. If you're tired of vacuuming matted carpet, or constantly re-staining scuffed stair treads, it's time to give Stoneform a try.
Upgrade Your Stairs With Stoneform
Chances are, your stairs get a lot of foot traffic every day, so it's important your flooring can hold up to the use, and be easy to maintain. If you're tired of vacuuming matted carpet, or constantly re-staining scuffed stair treads, it's time to give Stoneform a try.
What Low VOCs Means for Your Home
As a FloorScore Certified product, Stoneform is an ideal option for providing both beauty and peace of mind.
What Low VOCs Means for Your Home
As a FloorScore Certified product, Stoneform is an ideal option for providing both beauty and peace of mind.
Why a Hewn Floor is the Best Choice for the Holidays
Thanksgiving has passed, Christmas is coming fast, and your home is about to host even more guests, décor, and holiday chaos. It’s a joyful season—but also a busy one—and the last thing you need is a floor that adds to your stress. That’s where a Hewn floor comes in. Here’s why it’s the best choice for your home—especially this time of year. High durability Hewn floors are built for real life. From pine needles under a real tree to snowy boots and extra chairs for family gatherings, our floors can take it all. They’re 100% waterproof, scratch-resistant, and stain-resistant—meaning no babying, no panic-cleaning, and no worrying about holiday-specific messes. Low maintenance Forget scrubbing grout or shampooing carpets before guests arrive. Hewn floors make upkeep simple: vacuum or sweep, then mop with a pH-neutral cleaner when needed. No complicated routines—just more time to enjoy the season instead of deep cleaning. Designer curated Beyond performance, Hewn floors give you a beautiful foundation for every holiday style. Curated by professional designers, they offer a luxury look without the luxury price. The result? A floor that elevates your festive décor and enhances the warmth of the season. A Hewn floor made for you Whatever your aesthetic or lifestyle, there’s a Hewn floor that fits. Designed for real homes, real families, and real budgets—Hewn makes it simple to find your perfect match. Start by exploring samples today.
Why a Hewn Floor is the Best Choice for the Holidays
Thanksgiving has passed, Christmas is coming fast, and your home is about to host even more guests, décor, and holiday chaos. It’s a joyful season—but also a busy one—and the last thing you need is a floor that adds to your stress. That’s where a Hewn floor comes in. Here’s why it’s the best choice for your home—especially this time of year. High durability Hewn floors are built for real life. From pine needles under a real tree to snowy boots and extra chairs for family gatherings, our floors can take it all. They’re 100% waterproof, scratch-resistant, and stain-resistant—meaning no babying, no panic-cleaning, and no worrying about holiday-specific messes. Low maintenance Forget scrubbing grout or shampooing carpets before guests arrive. Hewn floors make upkeep simple: vacuum or sweep, then mop with a pH-neutral cleaner when needed. No complicated routines—just more time to enjoy the season instead of deep cleaning. Designer curated Beyond performance, Hewn floors give you a beautiful foundation for every holiday style. Curated by professional designers, they offer a luxury look without the luxury price. The result? A floor that elevates your festive décor and enhances the warmth of the season. A Hewn floor made for you Whatever your aesthetic or lifestyle, there’s a Hewn floor that fits. Designed for real homes, real families, and real budgets—Hewn makes it simple to find your perfect match. Start by exploring samples today.